Infinity Blade Creators Say They Have Cleared $10MPosted June 8 2011
This is when you start wondering if you're in the wrong line of work. In only six months, the popular iOS game Infinity Blade exceeded US$10 million in earnings, according to an Epic Games press release posted today.
The sword-fighting, third-person slasher game was released in December to much acclaim, although a TUAW reviewer experienced some disappointment with it. Many were wowed by the game's rich graphics, which were thought to be impossible on a handheld device like a smartphone. It's now clear that those graphics, combined with the popularity of role-playing games, have made Infinity Blade a hit and lead to Epic Games' impressive take.
Other iOS games have had huge profits before, but what is unique about Infinity Blade's earnings is that it's a relatively "expensive" game at $5.99. Mark Rein, vice president and co-founder of Epic Games, thinks that the success of Infinity Blade proves that iOS games don't have to be über-cheap to be successful.
"Infinity Blade's success proves that triple-A gaming experiences can be hugely successful on iOS and that there is a valuable, pent up demand for premium content like this," he said. It should also be noted that Epic Games netted $10 million, which means the game actually took in over $14.3 million in sales before Apple's 30 percent cut. That's an impressive take on both ends and leaves me wondering why I didn't go into game design.